What She Makes - Campaign Brief 2024

WHAT SHE MAKES CAMPAIGN BRIEF 2024

Millions of women who make our clothes across sourcing countries are paid less than half of what they need to escape poverty, despite their hard work. The What She Makes campaign calls on Canadian clothing brands like Lululemon and Roots to commit to paying a living wage—one that covers a dignified standard of living for workers and their families. With billions in profits, these brands have the power to break the cycle of exploitation. Read the updated campaign brief and get in touch with Mwangala to learn more about how you can help make a difference.